Hello Peeps !
I’m sorry I’ve been away for a while, I’ve been busy, had some issues, but I’m back now and ready to feed you. Now, I know many of you will be interested by this post as it gathers fashion, art, and advertising.
Today I bring to you: Benetton’s latest project !
Created by Erik Ravelo, a cuban artist, this series of fifteen installations intitled ‘Lana Sutra’ is another manifestation of Benetton’s message, a great lesson on art and humanity, and at the same time a very interesting way of advertising.
Basically, and real quick: The artist went from the definition of ‘Kama Sutra’ (Kama: Pleasure; Sutra: A thread which unites) and created a series of installations composed by two sculptures, embracing in different positions. The plaster sculptures were moulded directly on human beings then covered in woolen threads from Benetton’s new collection’s colors. From the two sculptures’ meeting point, a thread composed by both colors, emerges, symbolizing the union of all human beings.
For explanation or interpretation, you don’t have to go too far… Just think: desire of an equal society, bonding between all human beings, love of differences, peace among the different groups of indivuals, etc. All of Benetton’s famous themes.
‘’I’m a human being and I don’t believe in borders. I think the world belongs to everyone born on Earth. This is my planet, our planet. No man is an island. Yes, I was born on Cuba but, above all, I was born on Planet Earth. I like to think that Lana Sutra talks about universal love which cancels diversity.’’ – Eric Ravelo.
The artworks were unveiled by Benetton on September 6th, and exposed simultaneously in three different cities: Istanbul, Milan, and Munich.
I think it’s very good to once again create such a manifestation around the importance of tolerance, and all things going along: love, peace, sharing, giving, etc. The collaboration between Benetton and Erik Ravelo is simply brilliant, as the artist’s work is shocking enough to interest people, and Benetton has the ability to really catch international attention by giving such importance to this exhibition, it is truly a great advertising move that I hope will inspire better ones.
I hope you share my opinion, if not I’d be glad to read your comments. See you soon peeps, with more discovered artists, and especially with this fashion week we all are discovering.